What factors determine the overall success and longevity of a business? While there is no definitive answer to this question, there are a series of factors that contribute to a company’s long-term growth. Of these, one cannot overlook the importance of flexibility and the willingness to learn and embrace new technological trends. These two factors ensure a business has a competitive edge and is not at risk of being bogged down by outdated practices or legacy IT systems.
The pace of technological change over the last decade has made the ability to adapt and integrate the latest trends extremely important. Client demands across the B2B and B2C markets are changing, and with technology such as artificial intelligence (AI) constantly improving, no business can afford to overlook the disruptive trends occurring within their respective industry.
AI adoption is becoming increasingly widespread, but there is still a lack of understanding amongst business professionals when it comes to grasping just how AI toolsets can be applied to practically improve the manner in which they operate. This is particularly true when we look at Sales andMarketing (SaM).
CEO and co-founder of Prospex and Fountech, Nikolas Kairinos, has been busy speaking to a host of trade titles in the US and the UK about the inherent challenges facing SaM professionals, and why businesses of all sizes need to embrace the benefits on offer from AI. Fountech recently released a whitepaper examining how AI toolsets have enhanced the output of the SaM sector, as well as showcasing how businesses and professionals can confidently enter the brave new world of AI. You can download a copy here.
To uncover how many businesses are at risk of being outpaced by the market by not embracing the latest market trends, Prospex recently commissioned an independent survey among more than 750 decision makers in UK businesses to uncover the challenges they face when it comes to SaM.
The results are profound – 58% say lead generation is one of the biggest challenges their business currently faces, with this figure rising to 74% among large businesses (those with over 250 employees). What’s more, 40% describe their business’ current sales and marketing efforts to be “outdated”.
The research clearly shows that companies are struggling when it comes to lead generation, which is why the team at Prospex has been hard at work refining a new piece of sophisticated software that can easily plug into the existing SaM functions of a business.So, to make sure your SaM team is prepared to hit the ground running in 2020, why not arrange a consultation to find out how you can benefit from Prospex’s sophisticated AI technology?
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April 2018 Published in Forbes