April 2018 Published in Forbes
Across all industries, business leaders are waking up to the massive potential of artificial intelligence (AI) in powering decision-making processes and streamlining complicated or laborious tasks. The sales and marketing (SaM) sector is certainly no different, and in the last 12 months alone, there has been significant uptake in the number of SaM professionals looking to technology to help boost sales, increase customers and ultimately promote their businesses.
AI adoption is becoming increasingly widespread, but the term conjures only a vague understanding for those who are not well-versed in its widespread applications. Indeed, if you choose to harness the power of AI for your own SaM team, where do you begin?
At first glance, this task might appear momentous and daunting. That’s why at Fountech we have set out on a mission to explain the various ways in which the SaM sector can embrace AI, and how business leaders can leverage our expertise to implement tailored toolsets to improve their sales and marketing capabilities.
For this reason, we are pleased to announce the launch of our latest whitepaper which explains just how AI is transforming the SaM – you can download a copy here.
Fountech’s new whitepaper examines how AI toolsets has enhanced the output of the SaM sector, as well as showcasing how our own AI-driven solutions can be integrated, adapted and supported to ensure that businesses and professionals can confidently enter the brave new world of AI.
Below are some key snippets of insight from this latest whitepaper…
The McKinsey Global Institute found that 40% of tasks within traditional sales functions can be automated, with this figure projected to rise to 50% as a consequence of ongoing advancements in AI technologies. This makes automation in SaM a natural place to start when discussing the many benefits on offer for businesses.
AI has the power to shift the heavy burden of repetitive and time-consuming tasks facing SaM professionals, leaving them with the freedom to spend more time on value-adding tasks like coordinating team projects. This comes down to AI’s ability to process and analyse huge stores of data at an infinitely faster rate than humans can ever dream of.
Besides this, AI systems have also proven more accurate than human experts in predicting outcomes, making them invaluable for predictive forecasting. In the SaM sector, this can be used to detect customers’ churn probability in order to prioritise the customers in need of greater attention. For instance, AI toolsets can detect a customer’s decreased level of engagement with a platform or service, and in response, indicate a new approach to retain customer loyalty.
These are just two of the many reasons why SaM companies need to think carefully about how they can integrate AI-powered solutions with their existing assets and processes.
To find out more, be sure to download our SaM whitepaper to find out what other benefits AI can offer your business.